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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

consumerism

This three item, five-point Likert-type scale is intended to measure the degree to which a consumer believes that him/herself and others should buy the products of a corporate sponsor of some cause because it benefits the community. The scale was called reciprocal intention by Du, Sen, and Bhattacharya (2008).

The ten-item, seven-point scale attempts to measure the extent to which a person supports a range of social issues that companies might be involved with.  The social issues would typically be considered "liberal" because they are not traditional.

This Likert-type scale is intended to measure the degree to which a consumer has negative beliefs about treatment received as a consumer and is alienated from business in general.