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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

consumerism

This three item, five-point Likert-type scale is intended to measure the degree to which a consumer believes that him/herself and others should buy the products of a corporate sponsor of some cause because it benefits the community. The scale was called reciprocal intention by Du, Sen, and Bhattacharya (2008).

The ten-item, seven-point scale attempts to measure the extent to which a person supports a range of social issues that companies might be involved with.  The social issues would typically be considered "liberal" because they are not traditional.

This Likert-type scale is intended to measure the degree to which a consumer has negative beliefs about treatment received as a consumer and is alienated from business in general.