You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

consumerism

This three item, five-point Likert-type scale is intended to measure the degree to which a consumer believes that him/herself and others should buy the products of a corporate sponsor of some cause because it benefits the community. The scale was called reciprocal intention by Du, Sen, and Bhattacharya (2008).

The ten-item, seven-point scale attempts to measure the extent to which a person supports a range of social issues that companies might be involved with.  The social issues would typically be considered "liberal" because they are not traditional.

This Likert-type scale is intended to measure the degree to which a consumer has negative beliefs about treatment received as a consumer and is alienated from business in general.