You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

contamination

With five items, the scale measures a person’s sensitivity to the threat of illness and the transmission of disease with respect to a variety of specific objects and situations. 

Three semantic differentials are used in this scale to measure how much a product appears to have been touched and is considered dirty. 

The scale has four, seven-point semantic differentials that measure how much a consumer believes that particular product has been touched by other people and is unsanitary.  While the items themselves do not explicitly mention food, the scale probably makes most sense when used with a food or beverage product.

Four statements are used to measure how much concern is expressed by a consumer about the possibility that other shoppers may have touched or damaged a particular package of a product he/she is thinking about buying.