I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
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Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.
Three, seven-point Likert-type items measure a consumer’s belief that he/she has the power to handle and use an object as desired.
Four, seven-point items are used to measure the motivation a person has to be free to make his/her own choices and not be controlled.
The scale uses four Likert-type items to measure how much a person believes that another person does not legally own a certain item but is engaging in behaviors that seem to signal that he/she does.
This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.
How much one wants to be in control of his/her life, most particularly his/her job, is measured with three, seven-point Likert-type items.
A person’s belief that he/she was able to get others to do what was wanted in a certain situation is measured with six, seven-point Likert-type items.
Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.
The extent to which a person believes that he/she was able to control the level of privacy experienced in a particular situation is measured using four, seven-point, Likert-type items.
The degree to which a person believes a particular website has interactive features which allow him/her to customize information is measured in this Likert scale with three, five-point items.
