The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
control
Six, seven-point Likert-type items are used to measure how much a customer feels some control over the interaction with a salesperson by actively participating in a discussion of goods and/or services appropriate for his/her needs.
The extent to which a person views him/herself as being regimented and having self-control is measured with three, seven-point items.
The degree to which a consumer feels in control of a brand is measured with three, seven-point items.
With five, seven-point Likert-type items, the scale is intended to measure a person’s motivation to be in control of people and decisions.
The degree to which a person expresses a trait-like need for power and the tendency to be controlling in social relationships is measured with six, seven-point items.
The degree to which a person believes him/herself to be in control and able to get his/her way is measured with five, ten-point Likert-type items. The statements themselves are rather general and do not explicitly measure power as a trait or as a state. Instructions used with the statements can help focus participants’ attention on one versus the other type of powerfulness.
How much a person disagrees with a particular ban is measured with three, nine-point items. Along with instructions that can be created for use with the scale, the items are flexible for use with a variety of bans.
The degree to which a person believes that people have a lot of control over their athletic abilities and performance is measured with three, seven-point Likert-type items.
Six, five-point Likert-type items measure a person’s belief that societal rules and norms are overly restrictive and limit person freedom too much.
The scale measures the degree to which a person believes that he/she has the motivation and the ability to control and achieve desired outcomes. The scale is general in the sense that it can be used in a wide variety of contexts.
