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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

control

Six, seven-point Likert-type items are used to measure how much a customer feels some control over the interaction with a salesperson by actively participating in a discussion of goods and/or services appropriate for his/her needs.

The extent to which a person views him/herself as being regimented and having self-control is measured with three, seven-point items.

The degree to which a consumer feels in control of a brand is measured with three, seven-point items.

With five, seven-point Likert-type items, the scale is intended to measure a person’s motivation to be in control of people and decisions.

The degree to which a person expresses a trait-like need for power and the tendency to be controlling in social relationships is measured with six, seven-point items.

The degree to which a person believes him/herself to be in control and able to get his/her way is measured with five, ten-point Likert-type items.  The statements themselves are rather general and do not explicitly measure power as a trait or as a state.  Instructions used with the statements can help focus participants’ attention on one versus the other type of powerfulness.

How much a person disagrees with a particular ban is measured with three, nine-point items.  Along with instructions that can be created for use with the scale, the items are flexible for use with a variety of bans.

The degree to which a person believes that people have a lot of control over their athletic abilities and performance is measured with three, seven-point Likert-type items. 

Six, five-point Likert-type items measure a person’s belief that societal rules and norms are overly restrictive and limit person freedom too much.

The scale measures the degree to which a person believes that he/she has the motivation and the ability to control and achieve desired outcomes.  The scale is general in the sense that it can be used in a wide variety of contexts.