You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


The scale measures the degree to which a person believes that a website enables the user to know where he/she is, go where he/she wants to go, and do what he/she wants to accomplish at the site.

The scale has seven, seven-point Likert-type items that measure how much a person values his/her time and manages it efficiently.

Seven, seven-point Likert-type items are used in this scale to measure the extent to which a person engages in behaviors to manage the quantity and quality of information exchanged in conversations with others. The scale was called information control by Mittal, Huppertz, and Khare (2008).

The scale is composed of 15 Likert-type items that measure the degree to which a person expresses a tendency to put off doing things that need to be done and not being diligent in meeting deadlines. At a deeper psychological level, work with the scale has led the experts to believe it measures "procrastinatory behavior motivated by an avoidance strategy to protect one's self-esteem" (Ferrari, Johnson, and McCown 1995, p. 66).

Three, seven-point Likert-type items are used in this scale to measure a person's attitude about the consumer's right to decide if and how personal information is gathered, used, and shared by companies with other parties.

This twelve item Likert-type scale is intended to measure a person's tendency to enjoy emotional stimuli, seek emotional situations, and show a preference for using emotion in interacting with others.

A person's attitude regarding the extent of control he/she has over "transactions" conducted on a mobile device is measured with four, seven-point Likert-type statements. As used by Kleijnen, de Ruyter, and Wetzels (2007), the scale related to banking and brokerage activities but the items appear to be amenable for use with a wider range of negotiations and purchases.

The scale is composed of four, seven-point Likert-type statements intended to measure the degree to which a person believes that using a mobile device for purchases and financial activities (banking, investments) is an efficient use of time compared to other means of doing it.

The tendency for a consumer "to buy spontaneously, unreflectively, immediately, and kinetically" (Rook and Fisher 1995, p. 306) is measured in this scale using nine, five-point Likert-type items. The construct is viewed as a consumer trait that may produce frequent motivations to buy, even though they are not always acted on.

This seven-point scale is intended to assess a person's tendency to act impulsively with the emphasis being on one's lack of self-control.