You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

convenience

Composed of three, five-point Likert-type items, the scale measures the degree to which a consumer believes that a particular website, most likely an online retailer, provides ways for customers to reach them and even speak with a live representative if desired.

The scale has three, five-point Likert-type items that measure the degree to which a consumer believes that using a particular good or service would be easier and allow greater flexibility than the currently used product.

The three-item, seven-point Likert-type scale measures a consumer’s attitude regarding the ease and speed with which he/she is able to purchase products at a particular retailer.  The scale is general in the sense that the statements are amenable for use with either physical stores or those online.

A consumer’s attitude about how quickly and easily he/she is able to find and select products from an assortment provided by a particular retailer is measured using three, seven-point Likert-type items.

With five short phrases and a seven-point Likert-type response format, the scale measures the extent to which a customer believes a store where an order was placed appears to be convenient to use based on such things as low time and effort ordering costs. 

The scale has four, seven-point items that measure the degree to which a person believes that an e-mail message he/she received from a company is relevant and a convenient source of information.

Five, seven-point Likert-type items are used to measure a consumer's beliefs about the degree to which a store has positive attributes such as product variety, fair prices, and good service.

The ease with which a consumer is able to find where to purchase so-called "green products" is measured using five, seven-point Likert-type items.

The degree to which a person views a food as being visible, desirable, and easy to access at a particular point in time is measured with six, seven-point Likert-type items.

Composed of four items, the scale measures the degree to which a person believes that there are benefits to browsing through shopping-related websites, with an emphasis on the ease with which information can be gathered to help make purchase decisions.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.