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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

cooperation

With four, seven-point Likert-type items, the scale measures whether a person has a habitual mental attitude in which self-distinctiveness is emphasized or, at the other extreme, an integration mindset in which assimilation and cooperation are emphasized.

The scale has three statements that measure the degree to which a person believes that a particular product is the result of cooperation between the customer and the producer.

The scale uses seven, five-point items to measure the willingness and tendency of a member of a customer ideation group to create product ideas by integrating and combining his/her own thoughts with those of others in the group.

Three, seven-point Likert-type items compose the scale and measure a person’s willingness to let a particular website track and analyze his/her navigation through the World Wide Web.

Four statements are used to measure the extent to which a customer in a retail establishment near the time it is set to close courteously interacted with employees as they engaged in behaviors related to closing the store.

Three semantic differentials are used to measure how cooperative and kind a person is.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

The importance a person places in his/her value system on social goals such as equality and cooperation is measured with four items.

Three, eight-point items are used to measure how much a person likes another person and considers him/her a friend.  Given the way the items are phrased, the other person is someone with whom the rater already has some form of relationship, e.g., neighbor, financial adviser, physician.

The degree to which a person directly participated in the creation of some object or event is measured in this three item, seven-point scale.

This scale used three Likert-type items to measure a customer's understanding and willingness to cooperate with changes or requests made by an organization.