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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

coordination

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

Employing four statements, the scale measures the degree to which a customer believes that each part (employee, department, partner) of a particular service provider works “in concert” and as one to smoothly provide service to him/her.

The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.

The degree to which a person believes that a product is able to communicate with other devices to achieve a common goal is measured by this scale using four, seven-point items.

The scale has three, seven-point semantic differentials that are intended to measure the degree to which a person believes that the parts of a particular stimulus fit together well.

Three, seven-point semantic differentials are used to assess how well two products are viewed as going together, particularly in their usage.