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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

coordination

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

Employing four statements, the scale measures the degree to which a customer believes that each part (employee, department, partner) of a particular service provider works “in concert” and as one to smoothly provide service to him/her.

The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.

The degree to which a person believes that a product is able to communicate with other devices to achieve a common goal is measured by this scale using four, seven-point items.

The scale has three, seven-point semantic differentials that are intended to measure the degree to which a person believes that the parts of a particular stimulus fit together well.

Three, seven-point semantic differentials are used to assess how well two products are viewed as going together, particularly in their usage.