Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
coordination
The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.
Employing four statements, the scale measures the degree to which a customer believes that each part (employee, department, partner) of a particular service provider works “in concert” and as one to smoothly provide service to him/her.
The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.
The degree to which a person believes that a product is able to communicate with other devices to achieve a common goal is measured by this scale using four, seven-point items.
The scale has three, seven-point semantic differentials that are intended to measure the degree to which a person believes that the parts of a particular stimulus fit together well.
Three, seven-point semantic differentials are used to assess how well two products are viewed as going together, particularly in their usage.
