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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

coping

The adequacy of help and emotional support one receives from others is measured in this seven-point Likert-type scale.

A person's motivation to talk to other people about a negative experience in an effort to improve the way he/she feels is measured using four, seven-point Likert-type items.

This scale has three statements that are used to measure the extent to which a consumer takes responsibility for changing something about his/her search activity in the future in order to improve the likelihood of successfully finding a certain product. The scale was called active coping by Reynolds, Folse, and Jones (2006).

Seven statements are used to measure the degree that a person indicates experiencing negative physiological and emotional symptoms, most likely as a reaction to stress.

Twelve Likert-type statements are used to assess the extent to which a person expresses emotional instability with symptoms such as wide mood swings, irritability, and nervousness. Burroughs (Burroughs 2005; Burroughs and Rindfleisch 2002) used a yes/no response format.

Five items with a seven-point response format are used to measure a person's intention to deal with a stressful situation by making a deliberate effort to think before taking action and not to respond emotionally.

The scale has three, seven-point items that are intended to measure a person's motivation to deal with a stressful situation by seeking advice from others about the kind of action that should be taken.

A person's motivation to seek comfort after a stressful situation by interacting with others who are trusted and respected is measured in this scale with four, seven-point items.

The scale has four, seven-point items that are intended to measure a person's motivation to react to a stressful situation by mentally restructuring the event in order for it to be more tolerable.

The scale is composed of six, seven-point items intended to measure a person's motivation to deal with a stressful situation by a release of feelings and trying to understand them.