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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

crisis

The scale has four, seven-point bi-polar adjectives that measure how much an event is viewed not only as bad but also as a crisis. 

A Likert-type scale with five statements measure the degree to which a person believes that ecological crises are likely to occur because of harmful human activity.

The severity of a country's need for help to alleviate a plight or other unfortunate condition is measured in the scale with four statements.  Because one of the items contains the term "unjust," the scale is most appropriate for use in contexts where the problem is man-made, e.g., social injustice.

This is a three-item, six-point, Likert-type scale that measures the degree to which a consumer's sense of energy conservation has influenced his/her lifestyle.