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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

crisis

The scale has four, seven-point bi-polar adjectives that measure how much an event is viewed not only as bad but also as a crisis. 

A Likert-type scale with five statements measure the degree to which a person believes that ecological crises are likely to occur because of harmful human activity.

The severity of a country's need for help to alleviate a plight or other unfortunate condition is measured in the scale with four statements.  Because one of the items contains the term "unjust," the scale is most appropriate for use in contexts where the problem is man-made, e.g., social injustice.

This is a three-item, six-point, Likert-type scale that measures the degree to which a consumer's sense of energy conservation has influenced his/her lifestyle.