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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

CSR

Five, seven-point uni-polar items are used to measure the kindness and effort a person believes were sincerely exhibited by a company with its contribution to a charitable event.  

The degree to which a person believes that resources devoted to social issues by a company come at the expense of performance and product quality is measured using five, seven-point Likert-type items.

The degree to which a consumer experiences satisfaction in buying products from a company because of its support of “good” causes is measured using three, seven-point Likert-type items.  Due to the phrasing of one of the items, the scale may make most sense when the company being evaluated is a retailer.

The scale is composed of three, seven-point Likert-type items that measure a person’s belief that a particular company’s level of “social responsibility” depends upon the positive effect the activities have on product sales.

Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the environment.

With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends a lot of money on “socially responsible” activities.

The degree to which a person believes that a particular company raises its prices to compensate for the expense of supporting “good” causes is measured using three, seven-point Likert-type items.  The scale does not measure whether or not the person agrees with the markup but just that it is occurring because of the company’s benevolent activity.

Using three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends money on “social responsibility” activities in order to improve its own reputation.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.