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Bob Moritz
Marshfield Clinic Research Foundation

culture

With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.

The scale uses four, seven-point Likert-type items to measure how much a person views him/herself as part of a collective in which interdependence of members is important.

How much a person views a particular social group as important and central to his/her self-image is measured in this scale with eight, seven-point items. 

The scale uses four, seven-point items to measure how much a person has the desire to be around and in touch with things from “home,” however he/she defines it.

The extent to which people experience a feeling that they belong to a different culture than those around them is measured with three, seven-point items.

The strength with which a person expresses favorable attachment to a particular cultural group is measured in this scale using six, seven-point Likert-type items.

The scale has three, seven-point items that measure a person's overall attitude toward a country as well as the products that are made there.

This three item, seven-point semantic-differential scale measures how much a person views a brand as being sold around the world or, at the other extreme, only being consumed in a particular country or region.

Four, seven-point uni-polar items compose the scale and are intended to measure a consumer's overall opinion of the products that are manufactured in a particular country.

The intended construct being measured has to do with a person's general tendency to think either analytically (focus on the parts) or holistically (focus on the whole).  The scale is composed of six, five-point items.