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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

death

With six, nine-point Likert-type items, the scale measures the level of emotional discomfort that was experienced when a stimulus evoked thoughts about one’s morality.

Three, seven-point items compose the scale and measure how much a person believes a particular treatment would prevent serious health consequences, including a life-threatening condition.

The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person thinks about and is disturbed by thoughts regarding his/her death.  The scale was called existential insecurity by Rindfleisch, Burroughs, and Wong (2009) and fear of one's own death by the originator (Wittkowski 2001).

The scale is composed of 18 questions that are purported to measure a person's sense of the incidence of crime in the country with particular emphasis on New York City.