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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

debt

The scale measures a person's attitude about programs that combine multiple debt repayment obligations into one loan. 

The importance of issues other than interest rates in a person's decision to get a debt consolidation loan is measured in the scale with four, five-point Likert-like items.

The scale measures how likely a person thinks it is that he/she will engage in activities that are part of responsible handling of personal financial matters related to loans, debts, and credit usage.

This scale is intended to measure the extent to which a person engages in a detrimental amount and form of gambling. There were two versions of the scale as explained below. Cowley (2008) referred to both versions of the scale as PIP (potentially irresponsible playing).

Seven, seven-point Likert type items are used to measure whether a person's expressed credit card behavior is to use them routinely for their credit-related benefits or, instead, to use them more out of convenience (by always paying each month the total of what is owed).