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Vrije Universiteit University, Amsterdam

decision-making

The seven-item, seven-point scale assesses a person's understanding of cars, with particular emphasis on having familiarity with the purchase process.

Three, five-point, Likert-type items are used to measure the degree to which a person (child, teenager) describes seeking information and advice from his/her parents before making purchase decisions.

A three-item, Likert-type scale is used to measure a person's description of his/her intention in a recently completed consumption-related choice activity to select the best product alternative among those available.

The five-item, five-point Likert-type scale measures the degree to which a child describes his/her parents as determining where, when, and what he/she buys.

This three-item, seven-point Likert-like scale is used to measure the probability that a consumer would base his/her purchase decision on his/her relevant past experiences. The measure was referred to by Murray (1985) as past personal experience.

A five-item scale is used to measure the degree to which a person describes one's self as having more influence over family decision-making than one's spouse. It is a global measure because it is not specific to any one type of decision. Responses were recorded on a 100-point constant sum scale for each item. The 100 points are to be divided between oneself and one's spouse to represent relative influence in the relationship over family decisions.

A three-item, nine-point summated ratings scale is used to measure a person's perception of the relative difficulty involved in making a choice decision using an electronic decision aid versus a choice made with the same information printed on paper but with the brands listed in random order.

A three-item, nine-point summated ratings scale is used to measure a person's perception of the relative quality of a choice decision that was made with an electronic decision aid versus a choice made with the same information printed on paper but with the brands listed in random order.

A four-item, five-point Likert-type scale is used to measure the importance a consumer places in a product-selection decision on what others think or are doing. This was referred to as social motivations for consumption by Moschis (1978, 1981) and Carlson and Grossbart (1988; Grossbart, Carlson, and Walsh 1991).

A five-item, five-point scale is used to measure the importance a consumer places on objective, functional, and economic issues before buying products. This was referred to as economic motivations for consumption by Moschis (1978, 1981) and Carlson and Grossbart (1988; Grossbart, Carlson, and Walsh 1991).