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decision-making

The three item, seven-point Likert-type scale measures a voter's confidence in his/her ability to make a "good" choice in an upcoming election.

Four, seven-point statements are used to measure the degree of importance a consumer places on going to several stores before making a final decision about where to buy some certain product.

The scale is composed of four, nine-point semantic differentials intended to measure the degree to which a person describes making a choice between brands in a certain product category as being challenging and requiring great mental effort.

The scale is composed of three, eleven point statements assessing the extent to which a person reports having mixed feelings in making some evaluation.  As written, the items relate to a product evaluation but they seem to be amenable for adaptation to other types of evaluations.

The scale is composed of four, seven-point Likert-type items that are used to measure the degree to which a person places emphasis on the process of making a decision because of the belief he/she is responsible for the procedure used to make the decision rather than the outcome.

Three, seven point statements are used to measure the degree to which a person is resolved to take a particular course of action with regard to a certain decision.

The scale is composed of six items meant to measure a person's motivation to process information from an advertisement at the time of brand choice.

The scale is composed of four, five-point Likert-type statements used to measure the degree that a viewer of an infomercial thought a lot about the product and the information provided about it before making the decision to purchase the product.

The scale is composed of four, six-point Likert-type statements used to assess a person's opinion of advertising in general with an emphasis on the helpfulness of the information in making consumer decisions.

The scale is composed of six, seven-point items that are intended to measure the extent to which a person believes the breadth of services available from an advertising agency is a very important criterion that should be used by a client when making the selection decision.