You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

dependability

The degree to which a person believes a particular retailer could be reliable and depended upon is measured with four, nine-point Likert-type items.

Three, five-point Likert-type items are used to measure concerns a consumer has about a product.  The concerns have to with uncertainty about the product’s benefits as well as its need for ongoing maintenance.

With three, nine-point Likert-type items, the scale measures how reliable and believable a consumer believes an online store to be.  Given the phrasing of one of the items, the consumer has purchased a particular product from the store.  To make the scale amenable for use with respondents who may not have purchased from the store, the item can be easily edited.

A person's attitude about the steadfast, trustworthiness of a company is measured with five items.  The scale seems to be adaptable for a variety of business entities such as a store, a multi-store chain, a website, or a brand.

With five items, the scale measures a consumer's attitude about shopping online, with an emphasis on issues related to trust such as reliability and privacy.  It does not measure a person's attitude about a particular website but rather, shopping online in general.

A customer's level of trust in a particular salesperson is measured with seven, seven-point Likert-type items. 

The scale has five items that are used to measure a consumer's belief that a store is dependable, with an emphasis on the security of personal information and transactions.

A consumer's belief that a brand is dependable and has integrity is measured with eleven, seven-point items.

A person's belief that a particular brand is reliable and worthy of trust is measured in this scale with three, seven-point Likert-type items.

The degree to which a buyer believes that a particular seller is likely to care about his/her best interests in the future regardless of the problem is measured with four, seven-point Likert-type items.