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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

dependency

The scale is composed of three, five-point Likert-type items measuring a consumer’s belief that installation of a particular energy-saving device would help reduce his/her dependence on other sources of energy.

The scale has four, seven-point Likert-type items that measure the degree to which a person has an affective connection to a particular location-based place.

The strength of a person’s emotional bond to a physical place is measured with four, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the physical aspect of the place rather than attachment to the people who come there.

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.

The degree to which a patron believes a certain place serves his/her goals better than the available alternatives is measured with five, seven-point Likert-type items.

Eighteen Likert-type items are used in the scale to measure a person's inclination to distrust relationships as well as to maintain independence and emotional distance from his/her relationship partners.

The degree to which a customer finds comfort in having a close relationship with a company is measured with four, seven-point Likert-type items.  If reverse-scored, as did Mende, Bolton, and Bitner (2013), the scale can be interpreted as measuring the extent to which a customer feels uncomfortable being dependent on the company.

This three item, seven-point scale measures how close one feels to and identifies with a particular individual. 

The scale uses five, seven-point Likert-type items to measure a person's view of self as part of one or more in-groups and the willingness to defer to the goals of those groups over his/her own personal goals.

Four, six-point items are used to measure the degree to which a person feels abandoned and powerless.