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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

development

How new and surprising a product development process is believed to be is measured using four, seven-point items.  The statements composing the scale are flexible enough to be used when comparing two products or when assessing just one product, but the response formats would need to be different.

The extent to which a person believes in one’s ability to change the self is measured with four, six-point Likert-type items.

The belief that a large amount of a website’s content is created by its users and substantially contributes to its value is measured with three, seven-point Likert-type items.

The degree to which a consumer believes that a company is able to develop new and useful products is measured in this scale with three, seven-point semantic differentials.

With four, seven-point Likert-type items, this scale measures a person's belief that a company is capable of creating original and interesting new products.

Four, eight-point semantic differentials are used to measure a consumer's assessment of a new product inventor's intelligence and competency.

Three, seven-point statements are used to measure the relative amount of time, effort, and money that appear to have been spent on the development of a website.