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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

devotion

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.

The level of a person’s enjoyment of a celebrity and identification with him/her is measured with three, six-point Likert-type items.

The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.

The degree to which a certain man is viewed as being in love with a certain woman is measured using three, seven-point items.  (The items appear to be easily adaptable for use with other interpersonal relationships as discussed further below.)

One's opinion of the level of intimacy shared by two adults is measured in this scale with three, seven-point items.

The level of intimacy being portrayed by a two adults in an ad is measured using three, seven-point items.  An added facet of the measure is the degree to which an item given by one person to the other is symbolic of the strength of their bond.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.