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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

devotion

The level of a person’s enjoyment of a celebrity and identification with him/her is measured with three, six-point Likert-type items.

The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.

The degree to which a certain man is viewed as being in love with a certain woman is measured using three, seven-point items.  (The items appear to be easily adaptable for use with other interpersonal relationships as discussed further below.)

One's opinion of the level of intimacy shared by two adults is measured in this scale with three, seven-point items.

The level of intimacy being portrayed by a two adults in an ad is measured using three, seven-point items.  An added facet of the measure is the degree to which an item given by one person to the other is symbolic of the strength of their bond.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.