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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

discomfort

How confined and stuffy a space feels to a person is measured with five, seven-point items. 

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.

Seven, seven-point Likert-type items measure the degree to which a front-line employee of a business is believed to have treated a person unjustly because the customer's language skills were viewed as poor.

The scale has eight items that measure how much a person is bothered by things related to death and disconnected body parts.  (Most of the items have some connection to death and all but one of the items refer to human bodies or parts.) 

The scale measures how much a consumer believes that it is awkward and uncomfortable to purchase a particular product when the behavior can be observed by others.  Based on the items, some of the embarrassment comes from the product itself while some is due to other people witnessing the purchase.  A five- and an eight-item version are described.

The scale measures a person’s anxiety that is based on some sort of a physical restriction being experienced.  Two versions of the scale are described that vary somewhat in the number of items and the response scales used.

Five, eleven-point items are used to measure how much a person felt a sense of “going against the flow” by doing something different and experiencing resistance against someone or something in a particular situation.  

Composed of three, seven-point Likert-type items, the scale measures how much a person believes that there were too many customers in a store.

The belief that one’s personal space would be restricted if one were in a particular physical environment is measured in this scale with three Likert-type items. 

The scale is composed of six, nine-point uni-polar items that measure one’s expressed level of unfavorable feelings.  While the scale appears to be amenable for use in a wide variety of situations, it seems to be best suited for occasions in which respondents have experienced something that did not go as well as expected.