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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

discomfort

Seven, seven-point Likert-type items measure the degree to which a front-line employee of a business is believed to have treated a person unjustly because the customer's language skills were viewed as poor.

The scale has eight items that measure how much a person is bothered by things related to death and disconnected body parts.  (Most of the items have some connection to death and all but one of the items refer to human bodies or parts.) 

The scale measures how much a consumer believes that it is awkward and uncomfortable to purchase a particular product when the behavior can be observed by others.  Based on the items, some of the embarrassment comes from the product itself while some is due to other people witnessing the purchase.  A five- and an eight-item version are described.

The scale measures a person’s anxiety that is based on some sort of a physical restriction being experienced.  Two versions of the scale are described that vary somewhat in the number of items and the response scales used.

Five, eleven-point items are used to measure how much a person felt a sense of “going against the flow” by doing something different and experiencing resistance against someone or something in a particular situation.  

Composed of three, seven-point Likert-type items, the scale measures how much a person believes that there were too many customers in a store.

The belief that one’s personal space would be restricted if one were in a particular physical environment is measured in this scale with three Likert-type items. 

The scale is composed of six, nine-point uni-polar items that measure one’s expressed level of unfavorable feelings.  While the scale appears to be amenable for use in a wide variety of situations, it seems to be best suited for occasions in which respondents have experienced something that did not go as well as expected.

The general level of discomfort a person reports feeling in the presence of others is measured with six statements.

With five, seven-point items, this scale measures a person's reaction to an appeal made by a charitable cause he/she has just read.  Four of the five items could be viewed as an affective response to the appeal but the fifth item taps more into the cognitive facet of the attitude.  Further, given the phrasing of the items, the scale would be most appropriate for use in those situations where it is possible for at least some respondents to be "upset" by what they have read.