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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

distraction

With three, seven-point items, the scale measures the degree to which a person was daydreaming or thinking about other things during a particular task.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

With seven, seven-point items, the scale is used to measure the degree to which a person is characterized by one of two trait-like “modes” of attention: focus on the immediate environment (experiencing) or stimuli-independent thought (mind wandering).

Three statements are used to measure the extent to which a customer believes that employees of a business engaged in behaviors that disturbed one’s activities in the establishment, with an emphasis on employee distractions near closing time.

The level of distraction a person experiences in a room used for an experiment is measured with three, seven-point items.

Three, seven-point semantic differentials are used to measure the degree of focus a person has on a particular activity, as in an experiment, with the emphasis being on how much the person's attention was diverted from the task to something else.

This three-item, nine-point Likert-type scale measures the degree to which a person perceived a commercial to be confusing because some aspect(s) of it distracted from understanding the ad's message.