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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

distraction

With three, seven-point items, the scale measures the degree to which a person was daydreaming or thinking about other things during a particular task.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

With seven, seven-point items, the scale is used to measure the degree to which a person is characterized by one of two trait-like “modes” of attention: focus on the immediate environment (experiencing) or stimuli-independent thought (mind wandering).

Three statements are used to measure the extent to which a customer believes that employees of a business engaged in behaviors that disturbed one’s activities in the establishment, with an emphasis on employee distractions near closing time.

The level of distraction a person experiences in a room used for an experiment is measured with three, seven-point items.

Three, seven-point semantic differentials are used to measure the degree of focus a person has on a particular activity, as in an experiment, with the emphasis being on how much the person's attention was diverted from the task to something else.

This three-item, nine-point Likert-type scale measures the degree to which a person perceived a commercial to be confusing because some aspect(s) of it distracted from understanding the ad's message.