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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

distribution

The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's sense of the relative amount of retail stores that carry a specified brand compared to the other brands.

This scale is used to measure a person's evaluation of some distribution- and advertising-related aspects of products made in another country. The final version of the scale used in the analysis of German products had four items, whereas the version used for Korean products had three. This scale was referred to as General Product Attributes (promotional/distributional image) by Parameswaran and Pisharodi (1994).

A six-item, five-point scale is used to assess the degree of importance a consumer places on a variety of aspects related to getting to a store and/or ordering from it. The measure was called convenience getting to store by Lumpkin and Hunt (1989).