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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

donate

The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.

 How generous and helpful something is considered to be based upon a donation it has made is measured with five, seven-point items.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

A person’s expressed likelihood of giving money to a particular charity is measured using three, seven-point items.  Donating money is explicitly mentioned in the items but contributing other material or non-material resources are not mentioned.

The scale is composed of four, seven-point items that measure the likelihood that a person will donate a product of his/hers that is not used anymore but could still be useful to someone else.

Three items are used to measure a person’s motivation to look for and gather items he/she owns that are not used anymore and could be donated.  The scale seems to make most sense to use when there has been an appeal of some sort that asked potential donors to think about things of theirs that could be given away.

Three, seven-point items measure a person’s self-expressed likelihood of engaging in consumption behaviors over some period of time that are thought to benefit people in the local area.

The likelihood that a person will engage in consumption behaviors over some period of time that are believed to benefit people in another country is measured with four, seven-point items.

A person’s concern for people in need and the importance placed on personally helping them is measured with five, seven-point items.

Six, seven-point items are used to measure the degree to which a person believes that those in his/her important reference groups (friends, family, co-workers) would approve if he/she donated to charities to help improve social equality.