You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

donate

The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.

 How generous and helpful something is considered to be based upon a donation it has made is measured with five, seven-point items.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

A person’s expressed likelihood of giving money to a particular charity is measured using three, seven-point items.  Donating money is explicitly mentioned in the items but contributing other material or non-material resources are not mentioned.

The scale is composed of four, seven-point items that measure the likelihood that a person will donate a product of his/hers that is not used anymore but could still be useful to someone else.

Three items are used to measure a person’s motivation to look for and gather items he/she owns that are not used anymore and could be donated.  The scale seems to make most sense to use when there has been an appeal of some sort that asked potential donors to think about things of theirs that could be given away.

Three, seven-point items measure a person’s self-expressed likelihood of engaging in consumption behaviors over some period of time that are thought to benefit people in the local area.

The likelihood that a person will engage in consumption behaviors over some period of time that are believed to benefit people in another country is measured with four, seven-point items.

A person’s concern for people in need and the importance placed on personally helping them is measured with five, seven-point items.

Six, seven-point items are used to measure the degree to which a person believes that those in his/her important reference groups (friends, family, co-workers) would approve if he/she donated to charities to help improve social equality.