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drink

With three, seven-point items, the scale measures how appetizing and satisfying a person considers a food or beverage to have been that was tasted.

The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.

The extent to which a person feels he/she has used or consumed an adequate amount of a product in a particular instance is measured with ten, seven-point items.

With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.

How much a person likes a beverage based on the way it looks and tastes is measured with four, seven-point items.

The scale has three, seven-point items that measure a person’s willingness to engage in behaviors that support the lowering of the minimum age to legally consumer alcoholic drinks.

The response a person has to an advertisement promoting responsible drinking is measured with three, seven-point items.  Specifically, the scale focuses on the degree to which a person worries about the negative consequences that could be experienced if he/she drinks irresponsibly.

The scale measures a person's response to an advertisement promoting responsible drinking.  Three, seven-point items are used to measure the likelihood a person will respond successfully to the ad by drinking responsibly.

How much a person likes a new food or beverage product and expects it to be successful when it goes on sale is measured with four, seven-point Likert-type items.

One's assessment of something that has been tasted is measured in this scale using three, nine-point items.