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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

eating

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person describes his/herself as being careful to eat in a nutritious manner is measured with three, eleven-point items.

With three, seven-point items, the scale measures how appetizing and satisfying a person considers a food or beverage to have been that was tasted.

Four, seven-point Likert-type items measure the degree to which a person’s attitude about some produce (vegetables and/or fruit) in a particular context is harmful to eat and could make him/her sick.

How much a person anticipates that if a particular meal is eaten then he/she would feel bad and sorry about it afterwards.  A three- and a four-item version are discussed.  Each item has its own unique semantic differential and a 101-point sliding scale.

Three, seven-point items are used to measure how much a person still wants to eat a familiar brand of a product immediately after having tried some of an unknown brand. 

The scale has ten items that measure a person’s desire to eat in response to “external” stimuli (non-hunger related), with an emphasis on exposure to the sights and smells of food.

The belief that a particular portion of food is sufficient for satisfying one’s appetite in a particular context or for part of a meal is measured with three, nine-point items.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

The extent to which a person feels he/she has used or consumed an adequate amount of a product in a particular instance is measured with ten, seven-point items.