You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

eating

A person’s attitude about food made from safe-to-eat ingredients that would otherwise be wasted is measured with ten, seven-point semantic differentials.

Three, seven-point items measure the degree to which a person engages in behaviors to restrict what he/she eats, especially as it pertains to limiting the calorie content consumed. 

The extent to which a person believes that it is risky to eat a particular food is measured with three, seven-point Likert items.

The degree of pleasure and enjoyment experienced when eating a particular food is measured with three, seven-point semantic-differentials.

The belief that one’s body can easily digest the foods he/she eats is measured with three, seven-point Likert-type items.

How filling a person believes a certain amount of food would be to eat is measured with three, seven-point semantic differentials.

The extent to which a person is obsessively thinking about a particular food that has been eaten is measured with four, nine-point Likert-type items.

Three, seven-point semantic differential items measure the degree to which a person believes a particular food is an important part of a healthy diet.

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person describes his/herself as being careful to eat in a nutritious manner is measured with three, eleven-point items.