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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

eating

How much a person anticipates that if a particular meal is eaten then he/she would feel bad and sorry about it afterwards.  A three- and a four-item version are discussed.  Each item has its own unique semantic differential and a 101-point sliding scale.

Three, seven-point items are used to measure how much a person still wants to eat a familiar brand of a product immediately after having tried some of an unknown brand. 

The scale has ten items that measure a person’s desire to eat in response to “external” stimuli (non-hunger related), with an emphasis on exposure to the sights and smells of food.

The belief that a particular portion of food is sufficient for satisfying one’s appetite in a particular context or for part of a meal is measured with three, nine-point items.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

The extent to which a person feels he/she has used or consumed an adequate amount of a product in a particular instance is measured with ten, seven-point items.

The scale is composed of three, seven-point items that measure how safe a person believes it would be to eat a particular food product.  The items are phrased in such a way that the person is assumed to have seen the product or read some information about it but has not actually tasted it yet.

Nine items are used to measure how much a person engages in eating-related behaviors meant to control one’s weight.

A person’s plan to engage in behaviors that might help prevent him-/herself from experiencing heart disease is measured with six, seven-point Likert-type items.

The importance a person places on being healthy, with an emphasis on physical health, is measured using three, seven-point items.