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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin


Composed of three, seven-point Likert-type items, the scale measures a person's belief that unhealthy eating patterns can have serious harmful effects on one's overall health.

Four, six-point items are used in the scale to measure how often a person engages in dietary control behaviors, particularly those that limit the intake of calories, sugar, and fat. 

How much a person consciously attempts to control his/her food intake is measured in this scale with six, five-point items.

The scale uses five items to measure a person's level of confidence in regulating his/her food consumption.

Using five, seven-point items, this scale measures the degree to which a consumer believes a product's package has affected how much was eaten in a particular situation.  In the study by Argo and White (2012), the presence and size of a package appear to have played roles.  The phrasing of the items seems to make the scale amenable for use when other aspects of a package such as the nutrition label or instructions are being examined.

How much a person likes a new food or beverage product and expects it to be successful when it goes on sale is measured with four, seven-point Likert-type items.

The degree to which a person was motivated to consume a particular food item as soon as it was seen is measured in this scale using four, nine-point Likert-type items.

One's assessment of something that has been tasted is measured in this scale using three, nine-point items.

Composed of five, seven-point semantic differentials, this scale is intended to measure the desirability of a food to a person and his/her willingness to pay a lot for it.  The items seem to be amenable for use with beverages as well.

This is a seven-item, seven-point semantic differential used to measure a person's attitude toward a product, with an emphasis on evaluation of its taste.  The scale is most appropriate for use with a beverage.