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eating

The degree to which a person views a food as being visible, desirable, and easy to access at a particular point in time is measured with six, seven-point Likert-type items.

Composed of three, seven-point Likert-type items, the scale measures a person's belief that unhealthy eating patterns can have serious harmful effects on one's overall health.

Four, six-point items are used in the scale to measure how often a person engages in dietary control behaviors, particularly those that limit the intake of calories, sugar, and fat. 

How much a person consciously attempts to control his/her food intake is measured in this scale with six, five-point items.

The scale uses five items to measure a person's level of confidence in regulating his/her food consumption.

Using five, seven-point items, this scale measures the degree to which a consumer believes a product's package has affected how much was eaten in a particular situation.  In the study by Argo and White (2012), the presence and size of a package appear to have played roles.  The phrasing of the items seems to make the scale amenable for use when other aspects of a package such as the nutrition label or instructions are being examined.

How much a person likes a new food or beverage product and expects it to be successful when it goes on sale is measured with four, seven-point Likert-type items.

The degree to which a person was motivated to consume a particular food item as soon as it was seen is measured in this scale using four, nine-point Likert-type items.

One's assessment of something that has been tasted is measured in this scale using three, nine-point items.

Composed of five, seven-point semantic differentials, this scale is intended to measure the desirability of a food to a person and his/her willingness to pay a lot for it.  The items seem to be amenable for use with beverages as well.