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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

economy

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.

With four, seven-point Likert-type items, the scale measures one's beliefs about the economic benefits that advertising has for a country.  As discussed further below, the items are phrased with respect to advertising in general but they can be easily adapted for use with particular media.

Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of the domestic economy in his or her country is threatened by foreign competitors.