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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

education

Three, seven-point items measure the degree to which a person believes he/she is performing well so far in a class and meeting his/her grade expectations.

How well a person believes he/she performed on a particular test and met his/her expectations is measured with five, seven-point items.

A person’s belief that a particular service will be good is measured in this scale with four, seven-point items.

The scale uses three semantic differentials to measure how smart a person is subjectively judged to be.  The emphasis is on learning and grades, thus, is most suited for use with students.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.

Six, seven-point Likert-type statements measure the degree to which a person thinks the professors working for an educational institution are helpful to students.

The degree to which a person thinks the professors working for an educational institution are sensitive and concerned about their students' needs is measured with a five-item, seven-point Likert-type scale.

This 11-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks the professors working for an educational institution engage in various specified activities that help ensure a high-quality education to students.

This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.