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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

efficiency

Using six, nine-point Likert-type items, the scale measures the degree to which a person believes that consuming a particular product or brand would help attain some of his/her life goals. 

The degree to which a consumer believes that a specific object, person, or service improves his/her accomplishment of shopping-related activity is measured with four, seven-point, Likert-type items.

A consumer’s tendency to go shopping only when something is needed and buy just what is needed is measured using three, seven-point Likert-type items.

The perceived level of proficiency and resourcefulness of some object is measured in this scale using seven-point items.  A three, a four, and a five-item version of the scale are discussed.

Using eight uni-polar adjectives, this scale is intended to measure the theorized dimension of personality having to do with the degree to which a person has a tendency to seek efficiency and structure.

The scale uses three semantic differentials to measure the degree to which a stimulus is perceived to be efficient and informative.

The scale is composed of nine, seven-point Likert-type statements intended to measure the degree to which a person is concerned about time and engages in behaviors to manage its efficient usage.

The scale has seven, seven-point Likert-type items that measure how much a person values his/her time and manages it efficiently.

The scale is composed of 15 Likert-type items that measure the degree to which a person expresses a tendency to put off doing things that need to be done and not being diligent in meeting deadlines. At a deeper psychological level, work with the scale has led the experts to believe it measures "procrastinatory behavior motivated by an avoidance strategy to protect one's self-esteem" (Ferrari, Johnson, and McCown 1995, p. 66).

A person's attitude regarding the extent of control he/she has over "transactions" conducted on a mobile device is measured with four, seven-point Likert-type statements. As used by Kleijnen, de Ruyter, and Wetzels (2007), the scale related to banking and brokerage activities but the items appear to be amenable for use with a wider range of negotiations and purchases.