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effort

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

Five, seven-point items are used to measure how much effort a person put into a particular task as well as how relevant it was.

Five, seven-point items measure how much cognitive effort a person put into reading some information.  

Five, seven-point Likert-type items were used to measure how much a person notices and values the effort expended by a person or company to produce an object.  To be clear, the scale measures a general attitude about things that are made rather than being specific to a particular producer or product.

The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do.  Two- and three-item versions have been tested as have versions with slightly different items.

Four, seven-point items are used to measure how much a person believes a particular choice process required some effort yet was fun.

Five unipolar items with a Likert-type response format measure the extent of effort and time invested by a consumer in a specific product assembling process.

The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.

With three, seven-point semantic differentials, the scale measures to what degree a person believes that something was difficult to make, particularly because of the time and effort involved.  The object and the party that produced it are not stated in the items themselves and must be communicated to participants in the instructions or the context of the study.