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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

effort

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

Five, seven-point items are used to measure how much effort a person put into a particular task as well as how relevant it was.

Five, seven-point items measure how much cognitive effort a person put into reading some information.  

Five, seven-point Likert-type items were used to measure how much a person notices and values the effort expended by a person or company to produce an object.  To be clear, the scale measures a general attitude about things that are made rather than being specific to a particular producer or product.

The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do.  Two- and three-item versions have been tested as have versions with slightly different items.

Four, seven-point items are used to measure how much a person believes a particular choice process required some effort yet was fun.