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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

Five, seven-point items are used to measure how much effort a person put into a particular task as well as how relevant it was.

Five, seven-point items measure how much cognitive effort a person put into reading some information.  

Five, seven-point Likert-type items were used to measure how much a person notices and values the effort expended by a person or company to produce an object.  To be clear, the scale measures a general attitude about things that are made rather than being specific to a particular producer or product.

The scale measures the degree to which a person views a particular activity as being like a chore and requiring effort to do.  Two- and three-item versions have been tested as have versions with slightly different items.

Four, seven-point items are used to measure how much a person believes a particular choice process required some effort yet was fun.

Five unipolar items with a Likert-type response format measure the extent of effort and time invested by a consumer in a specific product assembling process.