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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

emotions

This scale uses five, seven-point uni-polar items to measure how much a person feels nervous and afraid.

How much a person expresses an inability to continue his/her life and be happy if certain disturbing thoughts or feelings are experienced.

How much a person feels compassion and sympathy for a business is measured with three, nine-point items.

With four, seven-point Likert-type items, the scale measures how much a person felt good and had a warm feeling about using a particular object.

With five, seven-point items, the scale measures how much a person feels happy and proud after having made an altruistic-related choice.

Composed of three, seven-point items, the scale measures how much a person believes that the current day's weather is making him/her and other people feel good.

How much a person is experiencing positive affect as a result of having done something considered to be good, helpful, and/or caring is measured with four, seven-point items.

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

Four, seven-point questions are used to measure how much a particular activity or other stimulus motivated a person to have feelings associated with parenting such as nurturing and devotion.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.