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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings


The degree to which a person expresses support for, a connection to, and positive feelings about a particular physical place is measured with four, seven-point Likert-type items.

With three, seven-point unipolar items, the scale measures the degree to which a person has experienced appreciation and thankfulness.  The focal time period or event is not stated in the items themselves and should be specified in the instructions.

Five, seven-point Likert-type items measure the degree of anxiety and worry felt primarily because of the unpredictable events in one’s environment. (While this scale is not measuring stress due to the changing status of the natural environment per se, its perceived degradation could be one of the causes of overall stress along with other external stressors.)

The degree to which a particular possession has sentimental value to a person is measured with three, seven-point Likert-type items.

This scale uses five, seven-point uni-polar items to measure how much a person feels nervous and afraid.

How much a person expresses an inability to continue his/her life and be happy if certain disturbing thoughts or feelings are experienced.

How much a person feels compassion and sympathy for a business is measured with three, nine-point items.

With four, seven-point Likert-type items, the scale measures how much a person felt good and had a warm feeling about using a particular object.

With five, seven-point items, the scale measures how much a person feels happy and proud after having made an altruistic-related choice.

Composed of three, seven-point items, the scale measures how much a person believes that the current day's weather is making him/her and other people feel good.