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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

emotions

How a person reports feeling (affectively) is measured with six, nine-point semantic differentials.

Three, seven-point items are used to measure how much a person is motivated and feels “right” about his/her reactions to some stimulus.

The scale uses four items to measure a customer’s emotional attachment to and identification with an entity which he/she might use.  As currently phrased, the items are particularly suited for use regarding a service provider but might be appropriate for use with other entities such as a brand.

The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.

The level of excitement and satisfaction a person believes he/she would feel if receiving a particular gift certificate is measured with four, ten-point items.

This three item, eleven-point Likert-type is intended to measure how stimulated and competitive a person felt when bidding against other people in a particular auction.

This six item, six-point Likert-type scale measures an individual difference characteristic that varies between people by how much weight is placed on “reason” versus “feelings” when making decisions.  Three of the statements refer to financial or product choice situations while the other three items are more general.

The extent to which a person reports feeling sorry and blameworthy for something is measured with three, seven-point semantic-differentials.

Using three items, the scale measures the degree to which a product is believed to have a sense of tranquility and well-being that it received in the production process.  

This three item scale measures the degree to which a person thinks a product is characterized by happiness that was implanted in it by the production process.