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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

emotions

Three, seven-point items are used to measure how much a person is motivated and feels “right” about his/her reactions to some stimulus.

The scale uses four items to measure a customer’s emotional attachment to and identification with an entity which he/she might use.  As currently phrased, the items are particularly suited for use regarding a service provider but might be appropriate for use with other entities such as a brand.

The scale uses five, seven-point Likert-type items to measure the degree of love and devotion a person has toward GOD.

The level of excitement and satisfaction a person believes he/she would feel if receiving a particular gift certificate is measured with four, ten-point items.

This three item, eleven-point Likert-type is intended to measure how stimulated and competitive a person felt when bidding against other people in a particular auction.

This six item, six-point Likert-type scale measures an individual difference characteristic that varies between people by how much weight is placed on “reason” versus “feelings” when making decisions.  Three of the statements refer to financial or product choice situations while the other three items are more general.

The extent to which a person reports feeling sorry and blameworthy for something is measured with three, seven-point semantic-differentials.

Using three items, the scale measures the degree to which a product is believed to have a sense of tranquility and well-being that it received in the production process.  

This three item scale measures the degree to which a person thinks a product is characterized by happiness that was implanted in it by the production process.  

The scale has three items and measures the degree to which a person thinks the production process for a product gave it a sense of love.  Two slightly different versions of the scale are provided in this review.  They are similar in the statements but differ in their response formats.  One is a Likert-type scale that is useful for measuring one product/brand while the other is for comparing two products/brands.