You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

emotions

The scale has three items and measures the degree to which a person thinks the production process for a product gave it a sense of love.  Two slightly different versions of the scale are provided in this review.  They are similar in the statements but differ in their response formats.  One is a Likert-type scale that is useful for measuring one product/brand while the other is for comparing two products/brands.

Using three items, this scale measures the degree to which a person thinks a product has a pride-like quality that was implanted in it during the production process.

Fourteen, five-point Likert-type items are used to measure a person’s trait-like tendency to be concerned about the needs of others as well as expecting help from them when needed.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The strength of a person’s emotional bond to a physical place is measured with four, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the physical aspect of the place rather than attachment to the people who come there.

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.

The degree to which a person believes a particular experience was peaceful and relaxing is measured with four, five-point items.

 

Three, nine-point items measure a person’s positive affective state at a particular point in time that is characterized by feelings of joy and elation.

The scale measures a person’s positive affective state at a particular point in time characterized by feelings of affection and closeness.  A two-item version as well as a version with three-items were used by Cavanaugh, Bettman, and Luce (2015).

The three item, seven-point scale measures the extent to which a person is in a state of indifference and lacks any particular emotion at that point in time.