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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

emotions

Fourteen, five-point Likert-type items are used to measure a person’s trait-like tendency to be concerned about the needs of others as well as expecting help from them when needed.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The strength of a person’s emotional bond to a physical place is measured with four, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the physical aspect of the place rather than attachment to the people who come there.

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.

The degree to which a person believes a particular experience was peaceful and relaxing is measured with four, five-point items.

 

Three, nine-point items measure a person’s positive affective state at a particular point in time that is characterized by feelings of joy and elation.

The scale measures a person’s positive affective state at a particular point in time characterized by feelings of affection and closeness.  A two-item version as well as a version with three-items were used by Cavanaugh, Bettman, and Luce (2015).

The three item, seven-point scale measures the extent to which a person is in a state of indifference and lacks any particular emotion at that point in time.

Seven, seven-point Likert-type items measure a person’s general and enduring tendency to experience feelings that are expressed in terms of optimism about the future.

With six, seven-point Likert-type items, the scale measures a person’s general and enduring tendency to experience feelings of closeness and trust with other people.