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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

emotions

Four, five-point unipolar items are used in this scale to measure one’s feelings of shame and remorse.

Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.

Three, nine-point items measure the degree to which a person believes a particular experience was more than just enjoyable for the moment; it is viewed as having a larger impact on his/her life in terms of meaningfulness and fulfillment.

The degree to which a certain man is viewed as being in love with a certain woman is measured using three, seven-point items.  (The items appear to be easily adaptable for use with other interpersonal relationships as discussed further below.)

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

Thirteen items are used in this scale to measure a person's motivation to eat as a result of experiencing negative emotions such as frustration, anxiety, and boredom.

Using four, uni-polar items, the scale measures the extent to which a person experienced feelings of resentment and outrage during a particular event.

Nine-point semantic-differentials are used to measure how envious and frustrated a person feels with respect to another person.

The degree to which a person felt bad at a point in time, with an emphasis on guilt, is measured with three, nine-point uni-polar items.

A person's level of annoyance and possibly anger with another person or action is measured with three, nine-point semantic-differentials.