You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

emotions

The degree of difficulty a person reports having when writing about a particular experience he/she has had is measured using four, nine-point Likert-type items. 

Four, seven-point items are used to measure the degree to which a person believes an advertisement was pleasing.  Given that one of the items has the phrase "to watch," the scale is most appropriate for commercials in video form rather than those in print or audio only.

The extent to which a person feels a sense of achievement having played a game and performed well is measured with three, seven-point Likert-type items.

Using three semantic differentials, the scale measures the degree to which something is viewed as caring and unselfish.  The items are most suited for describing a person but might in some contexts be applied to an entity such as a business, charity, or government.

The level of fatigue a person feels after engaging in an exercise is measured in the scale with three, seven-point items.

With four, seven-point items, this scale measures how fully a person understands a particular experience he/she has had in terms of why it was chosen and the reasons it was liked/disliked.

The extent to which a person feels awkward in a certain social context is measured in this scale with three uni-polar items.

The four, seven-point items composing this scale attempt to measure a person's trait-like tendency to feel compassion and/or sympathy for others, particularly those who are suffering.

How ashamed and worthy of blame a person felt at some point in time is measured in the scale with five, seven-point uni-polar items.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.