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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

emotions

Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.

Three, nine-point items measure the degree to which a person believes a particular experience was more than just enjoyable for the moment; it is viewed as having a larger impact on his/her life in terms of meaningfulness and fulfillment.

The degree to which a certain man is viewed as being in love with a certain woman is measured using three, seven-point items.  (The items appear to be easily adaptable for use with other interpersonal relationships as discussed further below.)

One's lack of close relationships with family members and a romantic partner from whom support and encouragement can be received is measured with ten, seven-point Likert-type items.

Thirteen items are used in this scale to measure a person's motivation to eat as a result of experiencing negative emotions such as frustration, anxiety, and boredom.

Using four, uni-polar items, the scale measures the extent to which a person experienced feelings of resentment and outrage during a particular event.

Nine-point semantic-differentials are used to measure how envious and frustrated a person feels with respect to another person.

The degree to which a person felt bad at a point in time, with an emphasis on guilt, is measured with three, nine-point uni-polar items.

A person's level of annoyance and possibly anger with another person or action is measured with three, nine-point semantic-differentials.

The degree of difficulty a person reports having when writing about a particular experience he/she has had is measured using four, nine-point Likert-type items.