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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

emotions

Four, five-point Likert-type items are used to measure the degree to which a customer expresses feeling pleasure from participating in the service process.  Although the statements are not specific to any particular activity or context, instructions could be used with the scale to make it more focused.

The scale uses three, seven-point Likert-type items to measure the level of anger a person typically experiences upon learning that a person or group of people have been hurt in some way by others.

A person's anticipation of experiencing guilt-related feelings if he/she engages in a certain action is measured with three items.

Using six, seven-point uni-polar items, the scale measures the extent to which a person reports feeling attacked verbally in the sense of his/her image being maligned.

The degree to which a person experiences strong, negative affective responses to the expectation or occurrence of unpleasant events is measured with seven items.

Four, ten point, semantic differentials are used to measure how positively or negatively a person feels about him- or her-self.

How much a consumer feels nervous and worried about buying a specified product is measured in this scale with three, seven point Likert-type items.

The level of stress and guilt a consumer feels about poor management of his/her money is measured using four items.

With six, five-point, uni-polar items, the scale measures feelings of stress and discomfort one has experienced in some context.

How much a person expresses experiencing an undesirable subjective feeling of social isolation is measured using twenty, four point items.