You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

engagement

Composed of three, seven-point questions, the scale measures how much a person felt immersed and part of a particular task, activity, or experience. 

The level of mental and emotional demands experienecd in performance of a task are measured with three, seven-point items.

Three Likert-type items are used to measure a person’s sense of having been in a mediated environment or virtual reality that had characters and/or objects. 

How much a person thought about a branded product while dealing with it in a game is measured using three, seven-point Likert-type items.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

The scale uses four Likert-type items to measure a person’s degree of involvement in a mediated environment that felt intense and enjoyable. 

The degree to which a person focused his/her attention on something specific (stated in the items) is measured with three questions and a ten-point response scale.

The degree to which a participant in an experimental task reports being unable to concentrate and focus is measured with seven, ten-point Likert-type items.

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

Five, five-point items measure how much a person felt immersed in a story and distanced from reality.