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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

engagement

Five, five-point items measure how much a person felt immersed in a story and distanced from reality.

With ten, seven-point items, the scale measures how much a person is absorbed in an activity because it is the optimal challenge for his/her skill.

This scale has seven, seven-point Likert-type items that measure the degree to which a person was engaged in the “flow” of an advertisement and felt better because of it.

This three-item, seven-point Likert-type scale measures the degree to which a person believes that having to take photos with a particular purpose in mind negatively impacted the personal experience of what was being photographed. The goal of taking the photos is not named in the items but can be provided in the instructions if it is not obvious from the context.

A customer’s enjoyment of talking in various media about a particular brand is measured using four, five-point Likert-type items.

With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created.  The implication in the sentences is that this behavior is ongoing rather than a one-time event.

Four, five-point Likert-type items measure a customer's attitude toward his/her current and future purchases of the brand.

The degree to which a customer promotes and refers a brand to friends and relatives because of monetary incentives from the company is measured with four, five-point Likert-type items.

How much a person attentively watched a television program and considered it to be fascinating is measured in the scale with three, seven-point Likert-type items.

Using five, nine-point Likert-type items, the scale measures a person’s emotional involvement in an advertisement.