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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

engagement

The degree to which a person focused his/her attention on something specific (stated in the items) is measured with three questions and a ten-point response scale.

The degree to which a participant in an experimental task reports being unable to concentrate and focus is measured with seven, ten-point Likert-type items.

The scale measures a person’s willingness to visit a particular community and be involved with it.

Five, five-point items measure how much a person felt immersed in a story and distanced from reality.

With ten, seven-point items, the scale measures how much a person is absorbed in an activity because it is the optimal challenge for his/her skill.

This scale has seven, seven-point Likert-type items that measure the degree to which a person was engaged in the “flow” of an advertisement and felt better because of it.

This three-item, seven-point Likert-type scale measures the degree to which a person believes that having to take photos with a particular purpose in mind negatively impacted the personal experience of what was being photographed. The goal of taking the photos is not named in the items but can be provided in the instructions if it is not obvious from the context.

A customer’s enjoyment of talking in various media about a particular brand is measured using four, five-point Likert-type items.

With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created.  The implication in the sentences is that this behavior is ongoing rather than a one-time event.

Four, five-point Likert-type items measure a customer's attitude toward his/her current and future purchases of the brand.