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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope


This is a four-item, six-point, Likert-type scale that measures a person's interest in watching, talking about, reading about, and attending sporting events, although not necessarily personally participating in sports. A five-item version of the scale was used by Dickerson and Gentry (1983).

A four-item, six-point, Likert-type scale is used to measure a person's dislike of housekeeping. A two-item version of the scale was used by Lumpkin and Darden (1982) as well as Hawes and Lumpkin (1984).