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Bob Moritz
Marshfield Clinic Research Foundation

enjoyment

Four, five-point Likert-type items are used to measure the degree to which a customer expresses feeling pleasure from participating in the service process.  Although the statements are not specific to any particular activity or context, instructions could be used with the scale to make it more focused.

A consumer's enjoyment of shopping with friends and family is measured with three, seven-point Likert-type items.

The seven-point Likert-type scale measures a consumer’s opposing motivations with respect to a particular retail store, such that he/she simultaneously wants to be in the environment but also leave it.

How much a person benefits "internally" (accomplishment, participation, enjoyment) from using a particular social medium that facilitates sustainability and its discussion is measured with a set of six, nine-point Likert-type items.

The extent to which a person likes a certain offer available to him/her and is considering accepting it is measured with three statements.

How much a person enjoyed participating in a study and was motivated to complete it is measured in this scale with four, seven-point items.

Three, seven-point items are used in this scale to measure not only how excited a person is about a certain advertisement but also the probability he/she will show the ad to someone else.

Three, seven-point Likert-type items measure how much a person experiences great pleasure in another person's misfortune that is believed to be deserved.

With six, seven-point Likert-type items, this scale assesses a person's enjoyment of Christmas as well as his/her involvement in activities traditionally associated with the holiday season.

The scale measures a mixture of values, attitudes, and behaviors that indicate the degree to which a person treats health as more important than gratifying one's desires or vice versa.  Four, six-point semantic differentials compose the scale.