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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

enjoyment

A consumer's enjoyment of shopping with friends and family is measured with three, seven-point Likert-type items.

The seven-point Likert-type scale measures a consumer’s opposing motivations with respect to a particular retail store, such that he/she simultaneously wants to be in the environment but also leave it.

How much a person benefits "internally" (accomplishment, participation, enjoyment) from using a particular social medium that facilitates sustainability and its discussion is measured with a set of six, nine-point Likert-type items.

The extent to which a person likes a certain offer available to him/her and is considering accepting it is measured with three statements.

How much a person enjoyed participating in a study and was motivated to complete it is measured in this scale with four, seven-point items.

Three, seven-point items are used in this scale to measure not only how excited a person is about a certain advertisement but also the probability he/she will show the ad to someone else.

Three, seven-point Likert-type items measure how much a person experiences great pleasure in another person's misfortune that is believed to be deserved.

With six, seven-point Likert-type items, this scale assesses a person's enjoyment of Christmas as well as his/her involvement in activities traditionally associated with the holiday season.

The scale measures a mixture of values, attitudes, and behaviors that indicate the degree to which a person treats health as more important than gratifying one's desires or vice versa.  Four, six-point semantic differentials compose the scale.

Three, five-point Likert-type items are used in this scale to measure the degree to which a customer believes his/her involvement in the service process produced a better relationship with the service provider.