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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

enjoyment

This scale uses three, six-point Likert-type items to measure the degree to which a person expresses enjoyment with regard to a particular activity.

Three, seven-point Likert-type items are used to measure a person's intention to not only go to a store again in the future but to look forward to it.

The degree to which a customer of a business expresses comfort and enjoyment interacting with a particular employee is measured using this three item, five-point Likert-type scale.

The scale measures the degree to which a customer believes the relationship he/she has with an employee is warm and pleasant.  A four- and a six-item version are described.

The scale uses eight short phrases to measure the extent to which a person believes that use of a product will have consequences that are good and enjoyable.

This four-item, six-point Likert-type scale is supposed to measure the degree to which a person views a specified activity or experience as being novel and arousing curiosity. This scale was called arousal by Unger (1981; Unger and Kernan 1983) and the activity investigated was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the activity was recreational shopping.

Fun

The scale is composed of seven point, semantic differential items measuring a person's beliefs concerning the perceived enjoyment that would be experienced with regard to a specified stimulus. As described below, the stimuli compared by Dabholkar (1994) were two methods of ordering at a fast-food restaurant: touch screen versus verbally placing the order with an employee.

The scale has three ten-point items that are used to measure the level of pleasure a person anticipates having with respect to some future experience.

The scale is composed of six, nine-point Likert-type items that measure the degree of pleasure a person reports feeling during a recent experience which heavily involved the person's creativity.

Five, seven-point Likert-type items are used in this scale to measure the degree to which a person describes a food or beverage as being pleasurable to consume.