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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

environmentalism

This scale uses four, seven-point bi-polar adjectives to measure whether a person believes recycling is desirable and necessary or is unfavorable and not needed. 

The extent to which a guest at a particular hotel plans to engage in behaviors that conserve resources, especially electricity, is measured with five, nine-point Likert-type items.

How much a person believes that a particular business is committed to environmentally friendly practices is measured in this scale with four, seven-point items.

A person’s tendency to not only express his/her concern for the environment via product-related decisions but also by engaging in other pro-environmental activities is measured with ten, seven-point items.

Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the environment.

The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money.  A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.

Using four, seven-point Likert-type items, the scale measures the degree to which a person likes natural environments and enjoys spending time in them.

A Likert-type scale with five statements measure the degree to which a person believes that ecological crises are likely to occur because of harmful human activity.

Six, seven-point Likert-type items are used to measure the degree to which a person expresses support for environmental protection through his/her purchases and consumption.

To measure a person’s support for an organization that has an environmentally-related purpose, the scale uses four, five-point Likert-type items.  The emphasis of the items is on the importance the membership has for the person.