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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

envy

The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)

The scale is composed of four, five point Likert-type items that are intended to measure the degree to which a person attributes social meaning to a recent experience at a resort/spa.

An eight-item, five-point Likert-type scale is used to measure the degree to which a person desires another person's possessions and resents others with the desired possessions. A shorter version of the scale was used by O'Guinn and Faber (1989; Faber and O'Guinn 1992). See also Richins (2004).

Three, seven point statements are used to measure the extent to which a person thinks a model featured in an ad is likely for viewers to compare themselves to. Bower (2001) viewed this as a form of social comparison in that one compares him- or her-self to another person on one or more personally relevant attributes to see if there is cause for concern (envy, jealousy, lower self worth).