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equality

Using seven, seven-point Likert-type items, the scale measures the attitude that there is inequality of social groups and some are superior to others.

The extent to which a person expresses beliefs supporting inequality among social groups is measured with sixteen, seven-point items.

The scale has three, seven-point items that measure the extent to which a person believes at a particular point in time that social equality is important.

The scale uses five, seven-point items to measure a person’s belief that those close to him/her promote equality by helping the less fortunate.

Six, seven-point items are used to measure the degree to which a person believes that those in his/her important reference groups (friends, family, co-workers) would approve if he/she donated to charities to help improve social equality.

Five items with a 100 point response scale measure the strength of a person’s belief that his/her donation to a particular charity will help recipients, with an emphasis on improving their social status.

The importance a person places in his/her value system on social goals such as equality and cooperation is measured with four items.

Three, seven-point unipolar items are used to measure the degree to which a person believes that a particular brand possesses human-like characteristics associated with social and environmental concerns.

The degree to which a person believes in the inequality between those people with more power and those people with less.  Four, five-point Likert-type items compose the scale.

The acceptable level of power disparity among people in a society is measured in this scale with eight, seven-point Likert-type items.  The scale does not measure a person's power nor the power inequality of a culture per se but rather a person's attitude about power disparity.