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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

esteem

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The extent to which a person believes that others view him/her as socially inferior is measured with three, seven-point Likert-type items.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.

Four, ten point, semantic differentials are used to measure how positively or negatively a person feels about him- or her-self.

The six item, seven-point semantic differential scale is intended to measure how one feels, positively or negatively, about him- or her-self.

How proud and self-confident a person feels is measured in this scale with four, seven-point Likert-type items.

The tendency to compare one's self to others is measured in this scale with eleven, five-point Likert-type items.

The extent to which a person reports feeling a sense of self-esteem and honor is measured in this scale with three, seven-point uni-polar items.