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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

esteem

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

With three, seven-point items, the scale measures how much a person looks up to and respects another person. 

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The extent to which a person believes that others view him/her as socially inferior is measured with three, seven-point Likert-type items.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.

Four, ten point, semantic differentials are used to measure how positively or negatively a person feels about him- or her-self.

The six item, seven-point semantic differential scale is intended to measure how one feels, positively or negatively, about him- or her-self.

How proud and self-confident a person feels is measured in this scale with four, seven-point Likert-type items.