evaluation
The scale has three, seven-point semantic differentials that measure how pleasurable and delicious a certain food or beverage is considered to be. The scale is general in the sense that it is an overall measure rather than assessing a particular type of taste such as sweet, salty, spicy, etc.
Four, seven-point Likert-type items are used to measure how much a person believes that a particular review is reasonable and justified.
With three, seven-point items, the scale measures how appetizing and satisfying a person considers a food or beverage to have been that was tasted. The scale is general in the sense that it is an overall measure rather than assessing a particular type of taste such as sweet, salty, spicy, etc.
Composed of five questions and their respective seven-point responses, the scale measures the degree to which a person believes a particular advertisement is trustworthy and unbiased.
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
Nine, four-point items are used to measure how much a person engages in self-examination and introspection.
In this scale, four, seven-point semantic differentials evaluate how positive or negative a person’s attitude is toward a brand name. A three-item version is also described.
The desirability of an object is measured with four brief statements and a seven-point Likert-scale. The scale is “general” in the sense that the statements are amenable for use with a wide variety of objects.
A person’s chronic motivation to critically evaluate alternatives in order to improve the quality of decisions that are made is measured with twelve, six-point Likert-type items.
The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event. The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.