You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

evaluation

The scale uses three, seven-point Likert-type items to measure the degree to which one believes the quality and other information about a particular product cannot be judged even after buying and using it.

The belief that one cannot determine the quality and other attributes of a particular product until after it has been purchased and used is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items compose the scale and measure one’s belief that he/she can judge the quality and other attributes of a particular product before buying it.

Three, seven-point Likert-type items compose the scale and measure a person’s willingness to let a particular website track and analyze his/her navigation through the World Wide Web.

How well a person likes a hotel and wants to stay there is measured with three, seven-point items.

Ten, five-point uni-polar items are used to measure how important a person believes technical aspects (lighting, sound, editing) are for judging an ad's quality.

A person's evaluation of a movie that he/she has seen is measured in this scale with seven, seven-point Likert-type items.  The scale is general in that it appears to be usable with any movie.  It may be adaptable for use with other forms of visual entertainment as well such as an episode of a TV series, a play, or a sporting event.

One's feeling that someone (unnamed) was trying to influence his/her evaluation in a particular situation is measured with three, seven-point Likert-type items.  To be clear, it is not just that the person feels that there was an attempt to influence him/her but that there was pressure to give a certain evaluation.

The importance a person places on artistry and creativity in judging the quality of an advertisement is measured in this scale using four, five-point uni-polar items.

How much a person is worried about what another person thinks of him/her, with an emphasis on being judged unfavorably, is measured in this scale with three, seven-point items.