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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

experience

The degree to which a person believes a particular experience was peaceful and relaxing is measured with four, five-point items.

 

How much a person has had a particular experience is measured with four, five-point items.

Three, nine-point items measure the degree to which a person believes a particular experience was more than just enjoyable for the moment; it is viewed as having a larger impact on his/her life in terms of meaningfulness and fulfillment.

The scale uses four, five-point items to measure how much a person experienced something with other people rather than alone.

The degree to which a person believes a particular experience has helped make and/or define him-/herself is measured with three, five-point items.

The degree to which a consumer reports having a lot of knowledge and experience with so-called "green products" is measured using four, seven-point Likert-type items.

Using six items, this scale measures how positively a person evaluates a particular experience he/she has had.

Three, nine-point items are used to measure the degree to which a person believes that a sensory experience with a product from a category would provide him/her with a better understanding of the different types within the category.  To be clear, this scale focuses on the differences between product types across a category (breadth) rather than the similarity within one type of product (depth).

How much a person anticipates that his/her sensory experience with a product would familiarize him/her with the common aspects of products of that type is measured with three, nine-point items.  To be clear, this scale is intended to measure the similarity within one type of a product (the person's preferred type) rather than measuring the differences between types across a category.

The scale uses seven-point semantic-differentials to measure a consumer's opinion of his/her familiarity with and expertise in buying products within a certain category.