The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
fairness
Seven Likert-type items measure the degree to which a person believes that he/she is treated fairly, in general, and receives what is deserved.
This very simple three-item, seven-point Likert-type scale measures a person’s attitude about the price of a particular good or service with the emphasis on its acceptability.
Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.
The scale has four, seven-point Likert-type items that measure the degree to which a person believes that a company uses his/her customer information in an ethical manner.
The scale uses four statements to measure a customer’s belief that a particular service provider does not exploit or deceive him/her in their business relationship.
The reasonableness and acceptability of a price is measured with four, seven-point semantic differentials.
With seven items, the scale measures the extent to which a person generally believes that people get what they deserve in life because “the world” is fair.
The scale uses three, seven-point Likert-type items to measure a consumer's belief that a particular marketer wants to make a profit at the expense of customers.
Using three, seven-point Likert-type items, the scale assesses the extent to which a person believes that the procedures used by a company to arrive at a decision regarding his/her concerns about a problem were fair.
The scale is composed of four, seven-point Likert-type items that measure the extent to which a customer questions the motives of a particular business entity because of the belief that it took advantage of him/her.
