fairness
Four items are used to measure the degree to which a customer believes that actions he/she took with respect to a failure by a business was effective in redressing the “balance” in the relationship.
Seven Likert-type items measure the degree to which a person believes that he/she is treated fairly, in general, and receives what is deserved.
This very simple three-item, seven-point Likert-type scale measures a person’s attitude about the price of a particular good or service with the emphasis on its acceptability.
Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.
The scale measures a consumer’s belief that if he/she was wronged in some way by a brand and/or some employees associated with it then the memories of the unfair behavior would be an obsession. Six, seven-point Likert-type items compose the scale.
The scale has four, seven-point Likert-type items that measure the degree to which a person believes that a company uses his/her customer information in an ethical manner.
The scale uses four statements to measure a customer’s belief that a particular service provider does not exploit or deceive him/her in their business relationship.
The reasonableness and acceptability of a price is measured with four, seven-point semantic differentials.
With seven items, the scale measures the extent to which a person generally believes that people get what they deserve in life because “the world” is fair.
The scale uses three, seven-point Likert-type items to measure one’s belief that it is fair for visitors to give something to a website in return for access to free content.